What are the key mobile network operators in Morocco for SMS?

The major mobile network operators in Morocco are Maroc Telecom, Orange Morocco, and Inwi (formerly Wana). SMS services should be tested across these networks to ensure optimal delivery.

Is two-way SMS communication supported in Morocco?

Two-way SMS is generally not supported in Morocco through standard A2P channels. Businesses typically cannot receive replies to their SMS messages.

What type of sender IDs can I use for SMS in Morocco?

Alphanumeric sender IDs are supported and require pre-registration. Long codes (international) can be used but have limitations. Short codes are not currently supported.

What are the compliance requirements for sending SMS marketing messages in Morocco?

You must obtain explicit consent (opt-in) before sending marketing SMS, maintain records of consent, and provide clear opt-out options (STOP, ARRET, UNSUBSCRIBE, توقف). You should also maintain your own suppression lists.

Are there any restrictions on the content I can send via SMS in Morocco?

Yes, prohibited content includes gambling, adult content, unauthorized political messaging, religious content, illegal substances, and hate speech. Certain industries like financial services and healthcare have additional regulations.

What is the recommended sending time for SMS messages in Morocco?

While there are no strict legal time restrictions, it's recommended to send messages between 9:00 AM and 8:00 PM local time (WET/GMT+1). Avoid sending during prayer times and be mindful of religious holidays like Ramadan.

How do I handle Arabic text in SMS messages to Morocco?

Use UCS-2 encoding to support Arabic characters. Note that UCS-2 encoding reduces the character limit to 70 characters per SMS segment.

What should I do if my SMS messages are being blocked in Morocco?

Ensure you are using a registered sender ID, avoid URL shorteners, keep content professional, and use approved templates. Messages with multiple exclamation marks or all-caps text may be filtered.

What is the best way to manage SMS opt-outs in Morocco?

Process opt-outs within 24 hours, maintain a centralized opt-out database, include clear opt-out instructions in your messages, and regularly audit your compliance.

What are some popular SMS API providers that support sending SMS to Morocco?

Twilio, Sinch, MessageBird and Plivo all offer APIs that support sending SMS to Morocco. Each has its own features, pricing, and rate limits, so compare them carefully.

What is the role of ANRT in SMS regulations in Morocco?

ANRT (National Telecommunications Regulatory Agency) regulates SMS communications in Morocco. Companies must comply with local telecommunications laws and data protection regulations, including Law 09-08.

What are the best practices for A/B testing SMS messages in Morocco?

A/B test different message timings, content variations, and calls-to-action to optimize your SMS campaigns for the Moroccan market. Monitor delivery rates, opt-out rates, and conversion metrics to determine the most effective strategies.

Morocco SMS Guide

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