Moldova SMS Guide - sms-compliance -

Frequently Asked Questions

Use a reputable SMS API provider like Twilio, Sinch, MessageBird, or Plivo. Ensure the recipient's number starts with +373 and comply with local regulations. Keep messages concise due to the lack of concatenated SMS support.
Moldova supports standard SMS lengths (160 characters for GSM-7 encoding and 70 characters for UCS-2). Concatenated (segmented) messages are not supported, so keep messages within these limits.
MMS messages are automatically converted to SMS with a URL link in Moldova to ensure compatibility across all mobile networks and devices, even older feature phones, while still enabling multimedia access.
Send messages between 9:00 AM and 8:00 PM local time (EET/EEST), avoiding national holidays. Adhere to Moldova's opt-in and opt-out guidelines, similar to European best practices.
No, sending SMS to landlines in Moldova is not supported. Attempts will result in failed delivery, though your account won't be charged. Use alternative channels for reaching landlines.
Moldova emphasizes obtaining explicit consent for marketing messages, honoring opt-out requests (STOP, CANCEL, etc.) in Romanian and Russian, maintaining detailed records, and following best practices similar to European guidelines.
Moldovan regulations require support for HELP and STOP commands in both Romanian and Russian. Keywords such as STOP, CANCEL, END, UNSUBSCRIBE, HELP, INFO, and PAUSE should be recognized and processed.
Process opt-out requests within 24 hours, send a confirmation message, and maintain separate lists for different message types. Regular audits ensure ongoing compliance.
Localize content in Romanian and Russian, keep messages under 160 characters, include clear calls-to-action, and personalize content when possible. Limit marketing messages to 4-5 per month per recipient, spaced at least 24 hours apart.
Alphanumeric sender IDs and long codes (domestic and some international) are supported, with sender ID preservation. Short codes are not currently supported in Moldova.
Gambling, adult content, cryptocurrency promotions, unauthorized financial services, and undisclosed political campaign messages are restricted. Carrier filtering may block suspicious URLs, high-frequency messages, and certain keywords.
While providers have different limits (e.g., Twilio 100/second, Sinch 30/second), implement strategies like queue systems and exponential backoff for large-scale sends, adjusting based on delivery rates.
Implement comprehensive logging, monitor delivery receipts and common error codes, set up automated alerts for failures, and maintain error logs for compliance.
ANRCETI (National Regulatory Agency for Electronic Communications and Information Technology) oversees telecommunications regulations in Moldova, including best practices for SMS messaging.
Refer to the ANRCETI official website, Moldovan telecom laws, and the documentation provided by your chosen SMS API provider (Twilio, Sinch, MessageBird, or Plivo) for detailed information and best practices.
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