What are the key considerations for SMS marketing in Cyprus?

Key considerations include GDPR compliance, supporting both Greek and English languages, using alphanumeric sender IDs, and processing opt-outs promptly. Also, be mindful of local time zones and cultural events when scheduling messages.

Which SMS API providers offer good support for sending SMS messages to Cyprus?

Twilio, Sinch, MessageBird, and Plivo are SMS API providers that offer robust support for sending SMS messages to Cyprus, including alphanumeric sender IDs and Unicode support for Greek characters.

Are there any restrictions on the types of content I can send via SMS in Cyprus?

Yes, restricted industries include gambling (requires permits), adult content (prohibited), cryptocurrency (subject to regulations), and financial services (must comply with CySEC). Also, be aware of carrier filtering rules and avoid using URL shorteners or excessive punctuation.

What is the best way to handle SMS opt-outs and consent in Cyprus to comply with GDPR?

Obtain explicit consent before sending marketing messages. Include opt-out instructions (like STOP or ΔΙΑΚΟΠΗ) in all marketing SMS. Process opt-outs within 24 hours and maintain a suppression list for at least two years. Keep detailed records of consent.

What type of sender IDs are supported for SMS in Cyprus?

Cyprus fully supports alphanumeric sender IDs across all networks without pre-registration. Domestic long codes are not supported, but international long codes are, although the sender ID may not be preserved. Short codes are not currently supported.

How does number portability affect SMS delivery in Cyprus?

Number portability is fully supported in Cyprus. Users can keep their phone numbers when switching carriers, and this does not affect SMS delivery or routing.

What are the character limits and encoding considerations for SMS messages in Cyprus?

Standard SMS length is 160 characters for GSM-7 encoding and 70 characters for Unicode (UCS-2). Messages using Greek characters require UCS-2 encoding, reducing the character limit to 70 per segment.

What should I do if my SMS messages are being filtered in Cyprus?

Avoid URL shorteners, use clear and professional language, limit special characters and excessive capitalization, and include clear sender identification. Ensure your URLs are from reputable domains.

Is it possible to send MMS messages in Cyprus?

Direct MMS messages are not supported. Instead, MMS content is automatically converted to SMS with an embedded URL link where recipients can view the multimedia content.

Where can I find official guidelines for SMS compliance in Cyprus?

Refer to the Cyprus Office of Electronic Communications and Postal Regulations (OCECPR) and the Data Protection Commissioner's website. Also, consult the EU ePrivacy Directive Guidelines for relevant information.

Cyprus SMS Guide

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