What are the character limits for SMS messages in Italy?

Standard SMS messages in Italy have a limit of 160 characters using GSM-7 encoding. If UCS-2 encoding is used for special characters, the limit is 70 characters per segment.

Is it possible to send SMS messages to landline numbers in Italy?

No, sending SMS messages to landline numbers in Italy is not supported. Attempts to do so will result in an error.

What is the Public Opposition Register in Italy, and how does it affect SMS marketing?

The Public Opposition Register (Registro Pubblico delle Opposizioni) is a 'do not call' registry in Italy. Businesses must check numbers against this registry and update their suppression lists regularly to avoid sending marketing messages to individuals who have opted out.

What are the time restrictions for sending marketing SMS messages in Italy?

In Italy, sending marketing SMS messages is prohibited between 10 PM and 8 AM local time, and all day on Sundays. It's best practice to send messages between 10 AM and 8 PM on weekdays. Emergency and service-related messages are exempt.

Are there any content restrictions for SMS messages in Italy?

Yes, certain content is prohibited in SMS messages in Italy, including cannabis-related content, gambling without proper licensing, adult content, and unauthorized financial services. Regulated industries like financial services and healthcare have specific compliance requirements.

What is the best approach for handling SMS opt-outs in Italy to comply with regulations?

To comply with regulations in Italy, process opt-outs within 24 hours, maintain a centralized opt-out database, confirm opt-out with a final message, and regularly audit opt-out lists. Support for Italian and English keywords like STOP/FERMA is recommended.

How do I handle MMS messages when sending to Italian phone numbers?

MMS messages sent to Italian numbers are automatically converted to SMS with an embedded URL link, allowing recipients to access the multimedia content. This ensures compatibility across all devices.

What are the key compliance requirements for sending SMS messages in Italy?

Key compliance requirements include obtaining explicit consent, respecting business hours (8 AM - 10 PM), maintaining opt-out lists, and adhering to GDPR requirements. It's also crucial to check numbers against the Public Opposition Register.

How long does it take to provision a short code in Italy?

Provisioning a short code in Italy typically takes 7-9 weeks.

What type of sender ID is supported for SMS messages in Italy?

Italy supports Alphanumeric Sender IDs up to 11 characters in length. Registration is not required but must comply with AGCOM guidelines. Domestic Long Codes are also supported.

Italy SMS Guide

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