Réunion and Mayotte Islands SMS Pricing Guide: Compare Costs & API Providers

This guide provides a detailed overview of SMS gateway pricing in Réunion and Mayotte (+262 country code), focusing on optimizing bulk SMS and messaging costs for businesses operating in these French overseas departments (départements d'outre-mer). You'll find rate analyses from leading international SMS API providers and insights into the unique telecommunications landscape of these Indian Ocean islands.

Understanding the SMS Market in Réunion and Mayotte

Réunion and Mayotte, as French overseas departments, fall under the regulatory oversight of ARCEP (Autorité de Régulation des Communications Électroniques, des Postes et de la Distribution de la Presse) and adhere to EU telecommunications regulations. This regulatory framework significantly influences the SMS pricing landscape. Because these islands are part of France, EU roaming regulations apply, simplifying communication costs for visitors from other EU countries. However, businesses sending SMS messages to Réunion and Mayotte need to consider the specific rates for these territories.

Country Code and Phone Number Format

Both Réunion and Mayotte share the country code +262. Phone numbers follow a 9-digit local format, with the recommended E.164 international format: +262 XX YYYYYYY.

Historical Note: On March 30, 2007, Mayotte adopted country code +262, previously used exclusively by Réunion. Before this change, Mayotte used country code +269, which it shared with the Comoros.

EU Roaming Regulations (2025)

The "Roam Like at Home" policy applies to both Réunion and Mayotte, allowing EU residents to use their domestic mobile allowances when traveling to these territories without additional roaming charges. Key 2025 provisions:

• Data roaming cap: €1.30 per GB in 2025 (reducing to €1.00 per GB from 2027)
• Wholesale call rates: €0.019 per minute (effective January 1, 2025 through June 30, 2032)
• Wholesale SMS rates: €0.003 per message (effective January 1, 2025)
• VAT treatment: Roaming on networks in French overseas departments follows price caps with no VAT applied, as these territories sit within the EEA but outside the EU VAT area

Key Players in the Market

The market comprises both local mobile operators and international SMS providers.

Local Mobile Operators:

Réunion:

• Orange Réunion: A major player in the Réunion market
• SRR (Société Réunionnaise du Radiotéléphone): Operates as SFR Réunion, part of the SFR/Altice network
• Telco OI: Licensed operator with frequency allocations
• Zeop Mobile: Licensed operator authorized to use frequencies in the 900 MHz band as of May 1, 2025

Mayotte:

• SFR Mayotte (operated by SRR): Market leader with approximately 75% market share, offering the best coverage and speed
• Orange Mayotte: Second largest operator, competitive in coverage and speed with lower prepaid rates
• Only: Mayotte-specific mobile operator
• Outremer Telecom: Licensed operator serving the territory

Network Technology: Both SFR and Orange launched 4G/LTE services in 2017 on 800 MHz (Band 20). ARCEP issued licenses in 2016 for 4G/LTE deployment on 800 MHz, 1800 MHz, 2100 MHz, and 2600 MHz (Bands 1, 3, 7, and 20).

2025 Regulatory Update: ARCEP issued frequency licenses effective May 1, 2025, authorizing operators in Réunion (Orange SA, SRR, Telco OI, and Zeop Mobile) and Mayotte to use frequencies in the 900 MHz, 1800 MHz, and 2.1 GHz bands.

International SMS Gateway Providers:

Several international providers offer bulk SMS and SMS API services to Réunion and Mayotte, each with varying pricing structures and features. These include Twilio, Plivo, Sinch, and Infobip. This guide provides a comparative analysis of these providers in the sections below.

SMS Gateway and Bulk SMS Provider Pricing Comparison (+262)

The table below provides a snapshot of pricing from leading international providers. Keep in mind that these are base rates and may vary based on volume discounts and specific features. Always confirm the latest pricing directly with the provider.

Pricing Verification: Rates listed below are approximate base rates. For current 2025 pricing:

• Twilio: twilio.com/en-us/sms/pricing/re
• Plivo: plivo.com/sms/pricing/re/

Comparative Context: Message-for-message comparisons (based on general provider data) suggest Plivo's pricing can save customers approximately 33% on message sends via local outbound numbers, 23% on toll-free numbers, and 40% on short codes compared to some competitors. However, specific savings vary by destination and service configuration.

In-Depth Provider Analysis

This section provides a more detailed look at each provider.

Twilio

• Base Rate: $0.1911 per message
• Strengths: Twilio offers advanced API capabilities, making it a powerful choice for developers. It provides reliable message delivery and comprehensive documentation. Its robust platform suits businesses with complex messaging needs.

Plivo

• Base Rate: $0.10198 per message
• Strengths: Plivo stands out for its competitive pricing. It also offers a user-friendly API and extensive developer tools, making integration straightforward. Plivo delivers strong delivery rates and provides flexible integration options.

Sinch

• Base Rate: $0.109 per message
• Strengths: Sinch offers a balanced pricing structure combined with rich messaging features. Its global carrier connections and reliable delivery infrastructure make it a suitable option for businesses with international reach. Sinch provides scalable solutions for growing businesses.

Infobip

• Base Rate: $0.13 per message
• Strengths: Infobip focuses on enterprise-grade solutions, offering advanced analytics and multiple API protocols. It provides extensive global reach and enterprise support options, making it a good choice for larger organizations.

Factors Influencing SMS Pricing

Several factors contribute to the final SMS price.

Geographic Location and Regulations

While EU roaming regulations simplify pricing for individuals traveling within the EU (with the "Roam Like at Home" policy eliminating surcharges for EU residents), businesses sending messages to Réunion and Mayotte must consider the specific international rates for these territories. Local carrier relationships, territory-specific regulatory compliance costs, and the shared +262 country code infrastructure can also influence pricing.

Message Volume

Most providers offer volume-based discounts, with tiered pricing structures becoming increasingly common. Higher message volumes generally translate to lower per-message costs. Explore enterprise pricing options and volume commitments if you're sending large volumes to minimize costs.

Pricing Models

Providers typically offer various pricing models:

• Pay-as-you-go: Offers flexibility with usage-based billing and no minimum commitment, but typically has higher per-message rates. Twilio charges per segment with a failed message processing fee of $0.001 per message (applied only to messages terminating in "Failed" status).
• Subscription: Involves fixed monthly fees with predetermined message allowances. This model can offer lower per-message costs at scale.
• Hybrid: Combines fixed and variable costs, offering customization based on usage patterns and volume-based discounting.

Strategies for Optimizing Bulk SMS Costs in Réunion and Mayotte

• Regularly Compare Provider Rates: The SMS pricing landscape is dynamic. Stay updated on the latest rates and offers from different providers.
• Maximize Volume Discounts: Negotiate volume discounts based on your projected message volume.
• Explore Hybrid Pricing Models: Consider hybrid models to balance cost predictability and flexibility.
• Monitor Delivery Rates and Quality: Ensure you're getting value for your money by tracking message delivery success rates.
• Assess Technical Requirements: Choose a provider whose API and features align with your technical capabilities and integration needs.
• Account for Seasonal Variations: Adjust your messaging strategy and budget based on anticipated fluctuations in message volume.
• Stay Informed about Regulatory Compliance: Keep abreast of any changes in ARCEP telecommunications regulations that may impact pricing.

Conclusion

Selecting the optimal SMS provider for Réunion and Mayotte requires careful consideration of cost, reliability, features, and technical compatibility. While Plivo currently offers competitive base rates with potential cost savings, other providers may be more suitable depending on your specific business requirements. Thoroughly evaluate your needs, message volume, technical capabilities, and the unique regulatory environment of these French overseas departments (including the shared +262 country code and EU roaming implications) to make an informed decision. Remember to confirm the latest pricing and features directly with each provider before making a commitment.

Frequently Asked Questions (FAQ)

What is the country code for Réunion and Mayotte?

Both Réunion and Mayotte share country code +262. Phone numbers follow a 9-digit local format with the international format +262 XX YYYYYYY. Mayotte adopted this country code on March 30, 2007, switching from +269 (which it previously shared with the Comoros). When dialing internationally, remove any leading "0" from the local number and dial +262 followed by the 9-digit number.

Which SMS provider offers the lowest rates for Réunion and Mayotte?

Based on current 2025 pricing, Plivo offers the lowest base rate at $0.10198 per SMS for Réunion and Mayotte, compared to Twilio ($0.1911), Sinch ($0.109), and Infobip ($0.13). However, final costs depend on your message volume, features needed, and any volume discounts negotiated. Plivo claims potential savings of approximately 33% on local outbound messages compared to some competitors. Always verify current pricing directly with providers at twilio.com/en-us/sms/pricing/re and plivo.com/sms/pricing/re/.

Do EU roaming regulations apply to Réunion and Mayotte?

Yes. The "Roam Like at Home" policy applies to both Réunion and Mayotte as French overseas departments. EU residents can use their domestic mobile allowances when traveling to these territories without additional roaming charges. Key 2025 provisions include a data roaming cap of €1.30 per GB (reducing to €1.00 per GB from 2027), wholesale call rates of €0.019 per minute, wholesale SMS rates of €0.003 per message, and no VAT on roaming charges (as these territories sit within the EEA but outside the EU VAT area).

Which mobile operators serve Réunion and Mayotte?

Réunion operators: Orange Réunion, SRR (Société Réunionnaise du Radiotéléphone operating as SFR Réunion), Telco OI, and Zeop Mobile. Mayotte operators: SFR Mayotte (operated by SRR, holding approximately 75% market share), Orange Mayotte (second largest with competitive coverage and lower prepaid rates), Only (Mayotte-specific operator), and Outremer Telecom. All operators launched 4G/LTE services in 2017 on 800 MHz (Band 20), with ARCEP issuing new frequency licenses effective May 1, 2025 for the 900 MHz, 1800 MHz, and 2.1 GHz bands.

How can businesses optimize SMS costs for Réunion and Mayotte?

Implement these strategies: (1) Compare provider rates regularly as SMS pricing changes frequently, (2) Negotiate volume discounts based on projected message volume – higher volumes translate to lower per-message costs, (3) Explore hybrid pricing models combining fixed and variable costs, (4) Monitor delivery rates to ensure value for money, (5) Choose providers whose API and features match your technical capabilities, (6) Account for seasonal variations in messaging volume when budgeting, and (7) Stay informed about ARCEP regulatory changes that may impact pricing or requirements.

What is ARCEP and how does it regulate SMS in Réunion and Mayotte?

ARCEP (Autorité de Régulation des Communications Électroniques, des Postes et de la Distribution de la Presse) is France's independent telecommunications regulator overseeing electronic communications, postal sectors, and print media distribution. ARCEP regulates SMS services in Réunion and Mayotte by issuing frequency licenses to mobile operators, enforcing EU telecommunications regulations, and ensuring fair competition. On May 1, 2025, ARCEP issued new frequency licenses authorizing operators in Réunion (Orange SA, SRR, Telco OI, Zeop Mobile) and Mayotte to use frequencies in the 900 MHz, 1800 MHz, and 2.1 GHz bands.

What are the main differences between Twilio and Plivo for Réunion and Mayotte SMS?

Pricing: Plivo ($0.10198 per SMS) costs approximately 47% less than Twilio ($0.1911 per SMS) for base rates. API Complexity: Twilio offers more advanced API capabilities suited for complex messaging needs with comprehensive documentation, while Plivo provides a more user-friendly API with straightforward integration. Features: Twilio excels in robust platform features for enterprise needs, while Plivo focuses on cost-effectiveness with flexible integration options. Failed Message Fees: Twilio charges $0.001 per failed message, while Plivo's failed message policy may differ. Choose Twilio for advanced features and complex requirements; choose Plivo for budget-conscious projects with simpler integration needs.

Are there volume discounts available for SMS to Réunion and Mayotte?

Yes, all major providers (Twilio, Plivo, Sinch, Infobip) offer volume-based discounts with tiered pricing structures. Higher message volumes generally translate to lower per-message costs. Explore enterprise pricing options and volume commitments if you're sending large SMS volumes. Contact providers directly to negotiate custom rates based on your projected monthly or annual message volume. Volume discounts can significantly reduce costs – for example, a business sending 100,000+ messages monthly may secure rates 20–40% below standard pay-as-you-go pricing.

What phone number format is required to send SMS to Réunion and Mayotte?

Use E.164 international format: +262 followed by the 9-digit local number (no spaces or dashes in API requests, though the recommended display format is +262 XX YYYYYYY). Remove any leading "0" from local numbers when formatting for international delivery. For example, a local Réunion number "0692 12 34 56" becomes "+262692123456" in E.164 format. Most SMS APIs (Twilio, Plivo, Sinch, Infobip) require E.164 format for reliable message routing and delivery to the correct carrier network.

Can I use the same SMS solution for both Réunion and Mayotte?

Yes. Since both territories share country code +262, fall under the same ARCEP regulatory framework, and have similar network infrastructure, you can use a single SMS solution for both. All major international providers (Twilio, Plivo, Sinch, Infobip) treat Réunion and Mayotte as a combined destination with identical pricing. Your API integration can handle both territories using the same configuration by simply ensuring recipient phone numbers use the +262 country code. However, be aware that SFR Mayotte holds 75% market share in Mayotte while the Réunion market is more evenly distributed among Orange, SRR, Telco OI, and Zeop Mobile.

What pricing model is best for sending SMS to Réunion and Mayotte?

Choose based on your usage pattern: Pay-as-you-go suits businesses with unpredictable or low message volumes (under 10,000 per month), offering flexibility with no minimum commitment but higher per-message rates ($0.10–$0.19). Subscription models work best for consistent high-volume senders (50,000+ messages monthly), providing fixed monthly fees with predetermined allowances and lower per-message costs at scale. Hybrid models benefit businesses with variable volumes, combining fixed base costs with volume-based discounting. For seasonal businesses (tourism, retail), hybrid models provide cost predictability during peak periods while maintaining flexibility during slower months.

Do businesses need special registration to send SMS to Réunion and Mayotte?

No special sender registration is required specifically for Réunion and Mayotte, as French overseas departments follow standard EU telecommunications regulations. However, you must comply with: (1) ARCEP regulations governing commercial SMS messaging, (2) GDPR requirements for data protection and consent management, (3) Opt-out mechanisms allowing recipients to unsubscribe from marketing messages, and (4) Provider-specific requirements – some SMS APIs may require business verification for high-volume accounts. Unlike the US 10DLC registration system, France does not mandate campaign registration for A2P (Application-to-Person) SMS, though providers may implement their own verification processes for fraud prevention.