What are the benefits of using 10DLC for SMS messaging?

10DLC offers improved deliverability, enhanced brand reputation, scalability for sending more messages faster, and cost-effectiveness compared to traditional long codes and short codes.

What is TCR and its role in 10DLC registration?

TCR (The Campaign Registry) is the central hub for registering and vetting 10DLC brands and campaigns. It verifies business identities and campaign use cases to ensure compliance.

What information is needed for 10DLC brand registration?

You'll need your legal company name, EIN/Tax ID, business address, website, and organization type to register your brand for 10DLC messaging.

What is a vetting score in 10DLC and how does it affect my messaging?

A vetting score reflects your brand's reputation and impacts messaging throughput and carrier fees. Higher scores unlock better deliverability and lower costs.

How do I choose the correct use case for my 10DLC campaign?

Select the standard use case from the list provided by TCR that best describes the purpose of your messaging campaign, such as 2FA, account notifications, or marketing.

What is MNO class assignment and how does it affect my SMS campaign?

Each MNO (Mobile Network Operator) assigns a class or tier to your brand based on your vetting score, which determines your messaging throughput and other limitations.

What is Authentication+ and when is it required for 10DLC registration?

Authentication+ is a TCR requirement (as of October 17, 2025) for public, for-profit brands, involving verification of a brand representative's identity using a business email and two-factor authentication.

How does the TCPA relate to 10DLC SMS messaging compliance?

The Telephone Consumer Protection Act (TCPA) requires you to obtain prior express written consent from recipients before sending marketing messages via SMS. Ensure your opt-in methods comply with TCPA regulations.

What is the difference between brand registration and campaign registration in 10DLC?

Brand registration verifies your business identity with TCR, while campaign registration registers the specific use cases for your messaging campaigns and how you obtain consent.

What happens if my 10DLC campaign is subject to manual review?

If automated vetting fails, your campaign may undergo manual review, which can cause delays in the registration process. Providing comprehensive and accurate information during campaign registration can help avoid this.

10DLC Registration: SMS Campaign Approval and Compliance Guide

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